Because you look at what the designers are dishing out and see what the emerging trends are. That's how.
Guys: I am geared up with all the cool "in" clothes! Labels are important.
Guys: I spend good money on clothes, but don't feel labels are important.
Guys: My clothes have a limited budget and/or I don't care to buy clothes often.
Girls: I spend more money on fashion products than anything else! I look great, but I'm broke!
Girls: I spend good money on make-up and clothes, but I'm still careful with my money.
Girls: I don't spend much money on clothes due to either being on a limited budget or else due to not caring.
Because you look at what the designers are dishing out and see what the emerging trends are. That's how.
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