I've tried understanding it myself, believe me.

My situation is a little different, in that unlike Tav, I haven't been playing Diablo online for four or more years. This is really my first or second year playing online, and really, I didn't play it religiously until four months ago.

But yes, the fact remains that I am basically doing the same smurfing thing over and over again. Why that entertains me, I don't know.