I don't think sony will lose.

I think all the fuss about the prices of the console and the games was just made up for promotion. They want to make a fuss about everything that has to do with the ps3, so everyone will talk about it, everyone will discuss sony's possible insanity and all that.

Eventually, when it comes out, I think the prices will be roughly the same as the Xbox 360 and the PS3 will get an even or larger share of the games-market.

I could be horribly wrong though, but this is just my prediction.