I'm sure there's 400,000 out of the 330 million (US and Canada) people who can and will afford to buy a PS3. And by the next shipment there should be more, due to more games being out, those 400,000 absolutly loving it, hype from the mad shortages, or a price drop. So it's not really about priceing anymore, maybe Sony's smurfed because 400,000 isn't enough to get a dent into the million 360s already sold, but that's a problem for their manufacturing whatnots.