<a href=http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1161684109353&call_pageid=968332188492&col=968793972154&t=TS_Home>If I pay attention to the game, I'll get a free lunch!</a>

Now how much income do you think they'd lose if everyone in the freaking country was able for a free taco?