I do understand what you're saying, don't get me wrong. But you still are majorily generalizing. The award show isn't equal at all. They give the award to what they "think" the audience wants to see, and so we get lots of SMACKDOWN games and nothing like Final Fantasy XII is gonna be game of the year or anything.
But on the other hand, c'mon. You're classifying those people as not being "real gamers". A gamer is someone who plays a game because they enjoy it, be it Gran Turismo, Tetris, or Zelda. I play mostly RPGs and don't play any sports games whatsoever at all. I'm still a gamer, but someone who does the reverse is not? Spike TV may be trying too hard for the cool image, but that doesn't make the games that are in there "not real games". It's not the action gamer's fault that Spike is retarded, so I think you should lighten up on them