Judging by some of the posts in this thread, I'd say it was a good business move by Square-Enix.

Quote Originally Posted by Nominus Experse View Post
Square really ought to stop copying moves made by Micro$oft.

Milk, milk, milk until the greatness of the original is utterly tainted by its spinoffs and the like...
1. Writing Microsoft with a dollar-sign stopped being cool a long time ago.
2. What does Microsoft have to do with this? I don't know a lot of cases where MS has milked a product much more than many other companies.