I have had every console for the last 10 years or so, Sega, Microsoft, Nintendo and Sony. I'm not a fanboy of any of them.
I like Sony a lot. A whole lot. But while I was playing Just Cause on my 360 and FFXII on my PS2 and felt the rumble in both gamepads I realized that unless Sony does something about their controller, I really don't have any desire to get their new console. I actually prefer the PS2 over the PS3 for that reason.
Sony has to do two things before I buy that console. Bring down that insane $600 price tag(I don't give a darn about blueray) and make some kind of deal with Immersion to bring back the rumble feature.