Back in school, I knew like 2 people who liked FF. It was considered kind of lame, I guess. Hate would be too strong a word, though. I'm pretty sure my friend group was strong just because of FF, or at least was part of the foundation for it. I only really speak to one person from that group now, but we still talk about FF fairly often.

Most of my friend group now don't play a lot of games, and when they do, they're "casual". They don't really care who is playing what, as far as I can tell.