If you look at it without taking typical genre conventions into the experience, you'll end up enjoying the gameplay a lot more. It's surreal, and if not played well it can be a frustrating experience, but I personally found the gameplay was an intriquing approach that worked wonderfully.
A member on my site introduced me to the video for that game a week or so ago. Whilst it seems interesting enough, the hammy acting really put me off. It's seems odd that it would turn out that way, considering how profesionally killer7's acting was done. It seems like it might have a few interesting ideas up its sleeve, but we'll have to wait and see.
For the record, those videos are still floating around.
http://youtube.com/watch?v=bLDw3LjoUv8
^ There's one for you.