Not silly at all. Look at this example to see my point: You wish to open a bank account, so you visit two bankers. One is dressed like a slob, the other is dressed in a conservative suit. Which will you use to open the account? The conservatively dressed one. Their outfit has no bearing on their banking skills, yet it will have a profound effect on how they are judged and who does business with them. The content (their skills as a banker) will not matter without a decent container (their outfit and how they present themselves). Some containers simply affect different people to differing degrees. The formats that are used by YTMNDs are a container that turn some people away before they can ever see the content. You may disagree with their opinion in that matter, but that doesn't make them silly.




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