Not to mention the "Join now and free PS3 and blah blah blah" link at the bottom of <i>every</i> post.

Premium memberships are fine if people want to support the site, get new skins, whatever. :P But when you make it so that there's giant ads which are just really <i>ugly</i> without getting a premium membership so that people feel compelled to get one, or when you make it so that the forum is <i>max ugly</i> and almost unusable without logging in so that people feel compelled to register and log in, that's not so good and makes me want to not support the site.