simple Guardian, you're looking at this one-sided... they put out the game with 2 expectations, like everyone else that takes a chance on a new product, first expectation was that it would fail and they would exit the video game development industry as a company, second if it succeeded (which it did) then they would continue on their chosen career paths with the company SquareSoft... like i said earlier it was a make it or break it gamble that happened to work out for them...