So They Showed An English Commercial on ESPN...

[Rad Bromance]

I wonder how well this will sell to the NBA fans...

Also they're advertising it like a 360 exclusive...weird.

[Mirage]

Sony probably thinks the PS3 version will sell itself, because everyone associates final fantasy with playstation.

They might be arrogant, time will tell.

[VeloZer0]

...



If I saw that add I would want nothing to do with the game. Looks like another generation* of me not identifying myself as a Final Fantasy fan to non gamers.

*console generation

[Moon Rabbits]

Really badly done commercial imho.

I love My Hands though. *goes listens*

[Psychotic]

Also they're advertising it like a 360 exclusive...weird.

Every game that's out for both the PS3 and 360 will have either a PS3 or 360 logo at the end of it, like it's an exclusive even though it's not. It's weird.

[Madame Adequate]

I still don't get the Leona Lewis thing. And that was quite a crap ad. But I suppose it's going to sell better among that crowd than if they hadn't advertised it at all.

[Raistlin]

I agree with MILF; that was an awful ad. But I guess any advertising is better than no advertising.

[VeloZer0]

Not really, if people think it is targeted at a different demographic than they are in it increases the likely hood it will be overlooked.

As I said above, if I wasn't involved in the FF series already that add would make me very dispositioned against the game, with a high likely hood of never reading a review.

[Rad Bromance]

As I said above, if I wasn't involved in the FF series already that add would make me very dispositioned against the game, with a high likely hood of never reading a review.

That's...a very silly position to take.

I agree it's a pretty lame ad though.

[VeloZer0]

If you see a movie that you have never heard about before and it is billed as a sappy movie and you don't like sappy movies, well you can put two and two together.

The point was that if I only knew about the game through the add, I would think it was something not worth looking at.

[Madame Adequate]

Not really, if people think it is targeted at a different demographic than they are in it increases the likely hood it will be overlooked.

Not really. If the group is entirely unaware of it they can't be interested in it. If even one person thinks "Hey that looks fun" they've done something positive with their ad campaign.

[Mirage]

Well, for the ad campaign to be worth it, they'd need to make more money from the extra sales than the campaign cost them :p. One extra sale isn't really gonna cut it :p

[Xaven]

Do you think they made it look 360 orientated because an NBA crowd is more likely to own one than a PS3?

[Laddy]

That ad isn't so much bad as it's bad for the 18-50 year old male demographic, ESPN's primary audience.

They should focus more on the action, less on the drama, and maybe use a more "manly" style.

[VeloZer0]

Not really. If the group is entirely unaware of it they can't be interested in it. If even one person thinks "Hey that looks fun" they've done something positive with their ad campaign.

Agree, but you never get a second chance to make a first impression and,

That ad isn't so much bad as it's bad for the 18-50 year old male demographic, ESPN's primary audience.
They should focus more on the action, less on the drama, and maybe use a more "manly" style.

if they think it isn't for them they will be unreceptive to becoming further aware of the product.

Well, for the ad campaign to be worth it, they'd need to make more money from the extra sales than the campaign cost them .

The add could be received well by some markets, but it is in the completely wrong place.