I tend to assume the only reason cigarettes haven't been illegalised in most countries is down to ignorance, taxes and the sheer number of people who smoke who would get pissy about such a ban. Basically, these labels are a health board's way of saying "Yeah, we want to show that we're doing something but we don't want to actually go the full mile because then people will get angry with our government." Basically trying to please both smokers and non-smokers at the same time, I guess.

They should really just show pictures of 18 year old hotties and the same people 10-20 years of heavy smoking later and let the people do the math. No exaggerated makeup or photoshopping, of course, or that's cheating.

Me? A non-smoker that doesn't like that smoking is legal? However did you guess?