Ok here's the deal.

1) It is a good thing that Hasbro should widen their marketing/branding so that boys can feel more comfortable asking for things like the Easy Bake Oven which are traditionally heavily targeted to girls ONLY.
2) The fact that both children and adults are uncomfortable with boys playing with what are considered feminine toys is the real problem here. Somehow that little boy knew that being associated with girly things was wrong and shied away from it. THAT is the big underlying issue. Girls play with boy toys and it's totally fine. Some girls even brag about being tomboys. Characters like Arya Stark in Game of Thrones mocks other girls and how she's not like THEM, and people love her for it. Boy stuff = good for everybody! Yay! Girl stuff = ONLY for girls. If you are not girl and you engage with girly stuff, that is bad.
3) Offering "gender neutral" Easy Bakes that are blue, black and silver is not being gender neutral. It's reinforcing gender roles in color. Purple and Pink should not be reserved for girls only. Just like Blue and black shouldn't just be for boys. Real progress would be if there were a pink Easy Bake with a boy on the box and people didn't give a trout about it because why should colors have exclusivity?

I wish the complaint had focused less on the colors and more on the fact that it's ALWAYS girls on the boxes and in the commercials. Because I think that's the bigger issue.

In the end, everyone should know how to make cookies. Everyone. Then there will be more cookies for all.