This is what happens when you make a game and the title of it is named after the main character. This is also what happens when you make 3 games one right after the other and try make the games and the entire company itself revolve around that one character -.- and the fact that Lightning gets compared to the likes of Cloud is just laughable. Of course using the same ideas over and over again is going to get boring and stale, hopefully this is the last time square enix do this. Time to move on