I saw it on youtube as I didn't realize it was on a special kind of ESPN that I didn't have. It seemed strange to me to advertise it at the NBA playoffs or whatever it was. That crowd seems to not like JRPGs more than almost any other genre.
Well not every game. I see them advertised more as 360 only rather than PS3. Arkham Asylum was advertised for all it's consoles. YouTube - Batman: Arkham Asylum - TV Commercial
Advertised as a 360 exclusive probably because M payed that extra money to show it as 360 only.