Generalizing is wrong xP

Let's try a few ones that seem universal:

Everybody doesn't want to die
Everybody has a biological imperative to mate and spawn the most fit child possible

..wait these are overcome with a(n) (ir)rational mind...

I'll try one. Nietzsche once argued that life (sentient?) have one goal above all things (even living), and that is the will to power. Life is a will to power and nothing more. I'm not sure if this is what you mean when you said that people didn't want to lose (your exact words were that we wanted to always win), but off the top of my head I would imagine life would be boring if I were all powerful or if I were somehow incapable of failure.

Then again my only rebuttal of the will to power is that I lack sufficient creativity to entertain myself. I'm far too tired to come up with some rebuttals. You do it.

edit: stupid typos and missing letters. Ugh