The thing that i noticed in the few reviews that i've read so far is that the scores doesn't really match the reviewers opinions.I think they rate it a bit higher than they should if you take into account their complaints about the game.I wonder if this is because they are afraid of compromising their relationship with SE (and their media feeds.)
I think SE (and every other publisher for that matter) considers the average metacritic score a more important factor for sales than the actual reviews.