In all seriousness, I think the primary appeal of these games is exploration. You are essentially dropped into a giant meticulously crafted world with no real spoonfed goal and the ability to do a large number of things. It is a overflowing barrel of content with at least something for basically everyone.
You mention Final Fantasy XI, and you can certainly draw some parallels between MMORPGs and these games, but I think the difference you will find here is that your actions in the game actually affect the world of the game which highly bolsters the feeling of progression.




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