First, I'd redo the game info pages. The only reason I joined EoFF is because the FFIX page was so good. People come to EoFF for FF information; if it isn't clear and comprehensive, they won't bother looking any deeper. I actually intend to do this slowly but surely as I play through all the FFs, but PM me if you want to know more.

Once that's done, regular news articles and editorials to keep the frontsite interesting. Once again, this is what total newbies will see first; we need to make a good first impression.