GUYS a "case study in brand loyalty" means you analyze how it was affected by various factors, not that brand loyalty was a factor in anything. I just think it's interesting how Microsoft (and Sony itself) were able to dwindle away that PS2 market share with a variety of methods.
If there was one way in which brand loyalty was a factor, it was definitely in the way in which Microsoft galvanized their users into marketing evangelists. That $50 a year is worthless unless there's people on the network, and that first year crowd was able to get their friends to buy the system, to get their friends to buy the system to the point where people aren't buying game consoles for their games anymore; as some EoFFers admit, they're buying it if their friends have it instead. And it became negative. I remember one Xbox mag had a headline: "Halo 3 is Coming - The PS3 is Dead." And as we've seen in this thread, it felt like every 360 owner had to have a ready explanation as to why they didn't just buy a PS3 instead. I've never seen a console war this bad since the Sega and Nintendo days, and even then, we never talked about sales figures and marketing strategies. I didn't even know people kept track of those kinds of things until this generation.
Yet here you all are putting on your business caps and telling us how Sony shot itself in the foot and that Microsoft has done a better job, doing your best to cover your eyes even in a thread discussing how they just pushed almost 80 million consoles in 6 years.
Why do you care? There's more consoles in households and more games to go with them than ever before. All three manufacturers along with the publishers have done an amazing job putting gaming in the forefront of the media and people's lives. I fault them for not providing the kinds of games I like to play, not for selling a few less systems every year than they did with the PS2.