Does this mean a new console war is gonna start/be revived?

Though seriously, it is too early to judge. I mean E3 is around the corner and they have yet to announce a release date. So there is still time to change some things or to reconsider some features.

I think people are over reacting about the TV content, since most consoles do that anyways now. I rather think about it as a secondary bonus. Though, to be honest I think that trying to sell it as that before a gaming console is rather foolish. They should emphasis more on their gaming line, which they will likely do at E3.