I don't think we need anything as extreme as Croyles suggested, but certainly some companies need to tweak their expectations a bit. I actually think AAA publishers have done pretty well making creative and interesting games over the last few years as my backlog is kind of insane right now and that seems to be the case with many gamers I know online and irl.

I do celebrate Jim Sterling for tackling these issues head on. The idea that consumers should factor in a company's profitability to their buying decisions and/or opinion not only misses the entire point of how a market works, it also shows how out of touch journalists and developers have become with the audience they rely on.

Also, any journalist who simultaneously praises Killzone and Dragon Quest Vlll is a visionary in my book. God bless Jim ^_^