Well, if I was the owner of Eyes on FF, I assume I'd have enough disposable income to first buy it from Loony BoB at a good price. So I'd be fairly rich, I'd invest a lot of money into the site to get it more widely recognised as an FF news and editorial site.

I'd definitely push to hire paid staff to churn out articles, I'd hire paid developers to get it up to speed and into 2016 and looking modern and fresh.

Then when all this was done, and the site was the most popular and respected FF site in the world, I would delete it entirely, and keep the address but it then just links to a giant glittery poop emoji.