The Epic Store just isn't good. It might become good, but it isn't now. So them just taking a loss dumping boatloads of Fortnite money onto companies for exclusivity deals is kinda lame. I don't care much about BL3 and it's only a 6-month exclusive period in this case but it's pretty annoying. And I even have the store installed already.

It is better than console exclusivity, but better than something extremely frustrating for consumers is not great? On the other hand, ultimately, who cares.