I don't think about it that much other than I try to look at independent game developers and give their games a chance. If there is an Activision game I like, I'll buy it, though I can't remember the last time I was interested in an Activision game. Probably back to PS1 era.

It's not 100% correlated but I do think there is a relationship that 'good' companies tend to make more 'good' games.