Yes. It's like having your hair permed, but the opposite way round. The straightening effect grows out as your hair grows, so it will last a long time. I'm not sure how expensive it is, but I had a leaflet somewhere about it, so I'll go an try an find it, an see if the price is mentioned there. EDIT There was no price in the leaflet, but there is a website: http://www.wella.co.uk/pages/Home-Sa...outWellastrateOriginally Posted by Zeldy



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