Sony concider's a PS3 pricedrop

[Erdrick Holmes]

http://www.gamespot.com/news/6165103...ort=1#comments

Sony and it's PS3 FINALLY decided to do something right for a change.

[Mirage]

Worst apostrophe-error ever :p.

And well, sucks for Sony. Good for customers.

[Jowy]

Attack the weak point for massive damage.

Maybe I'll be able to afford MGS4 now.

[CimminyCricket]

I don't see how they could...the PS3's are expensive to make, they were giving us a deal as is. its $800 something to make one PS3 and they were selling them for $500-$600. that's a $200 loss. We got lucky.

[Roto13]

Maybe when it hits $400 I'll consider it.

[Bunny]

It'd need to be a price rockslide for me to even concider [sic] buying a PS3 right now. Or maybe an avalanche. One of those things.

[JKTrix]

Care to quote the article? Can't read it at work.

[Mirage]

PS3 price cuts already being considered

Sony exec tells AP that re-evaluating the price of the console is one of the back-to-profit strategies the games division is considering; no indication given of timescale.

By Emma Boyes, GameSpot UK
Posted Feb 1, 2007 4:22 am PT

This week, Sony announced that profits had fallen some 5.3 percent over last year in the company as a whole, with the game division suffering third quarter losses of 54.2 billion yen (approx $455 million). Some had predicted that the company would be recording even greater losses--in a survey conducted by Bloomberg of five industry analysts, the median estimate was that the company would report a 50 percent loss.

Historically, the time period after a console's launch sees the parent company reporting a loss, a gamble that is intended to pay off when profits are recouped from software sales. Sony's senior vice president, Takao Yuhara, has told AP in an interview that the loss could in fact be more than the 200 billion yen (approx $1.6 billion) that Sony has currently forecast for the financial year ending March.

Many of the costs associated with the PlayStation 3's launch were higher than anticipated, including advertising promotions, and production delays forcing the company to use air rather than sea shipping.

Yuhara revealed that Sony's strategy was to have the games division breaking even by the end of the next fiscal year, March 2008. He told AP that, ''Such factors, including price cuts to some extent, are factored in'' the company's break-even plans. No date was given for when Sony would be considering making the cut, or how much it would be slashing from the current price of $599 for the 60GB model (which will be 599 euros in Europe, £425 in the UK).

The company has already made the unusual move of cutting the PS3's price in Japan, where the console was launched on November 11, taking the 20GB version to 49,980 yen ($429), 10,000 yen ($85) less than previously slated. However, this move appeared to backfire, as it was slammed by some analysts, and the company's shares took a tumble after the announcement.

[Old Manus]

Because Sony obviously were never ever going to think about dropping the price.

[escobert]

Because Sony obviously were never ever going to think about dropping the price.

The XboX 360 has yet to drop it's price and has been out longer then the PS3
I think this is awsome, maybe I'll actually think about getting one.

[JKTrix]

I wouldn't get too excited. It might happen soon, it might not. The article doesn't say.

I think it's too soon for them to drop it. Despite how desperate it would look, they would have the ignorant fanbase of people who bought it for $600 just 2 months to deal with. I don't have a problem with them dropping it out of desperation (Sony should be use to the near constant stream of bad press by now), but I think there would definitely be some angry early adopters.

Also, I wonder how much money they make off of the software? I mean, if Sony is losing $400 just by selling the PS3, they gotta sell a *lot* of games to one person before they break even on the cost. I'd be interested to know how much any console-maker makes off of retail games--1st or 3rd party.

[Old Manus]

Because Sony obviously were never ever going to think about dropping the price.

The XboX 360 has yet to drop it's price and has been out longer then the PS3

r u shur?

[Yew-Yevon]

Because Sony obviously were never ever going to think about dropping the price.

The XboX 360 has yet to drop it's price and has been out longer then the PS3

r u shur?

was that question even nesisary? The 360 is an old name by now But I'm getting this when I get thye cash fot it ...

http://www.dell.com/content/products...n&s=dhs&~ck=mn

four Nvidia 8800's and 4GB DDR4 Ram......need I go on

[Roto13]

Because Sony obviously were never ever going to think about dropping the price.

The XboX 360 has yet to drop it's price and has been out longer then the PS3 :p
I think this is awsome, maybe I'll actually think about getting one.

I love that you're thinking about thinking about buying something. XD

I can't promise I'll try, but I'll try to try.

[fantasyjunkie]

Because Sony obviously were never ever going to think about dropping the price.

The XboX 360 has yet to drop it's price and has been out longer then the PS3
I think this is awsome, maybe I'll actually think about getting one.

I love that you're thinking about thinking about buying something. XD

I can't promise I'll try, but I'll try to try.

ROFL! Roto, you crack me up!