I love doing things like this when I write. Team NORA and Hope's mother having the same name is an example of dramatic irony. As the viewer, you are aware that Hope's mother and Snow's team have the same name, but Snow is not aware. This creates a situation where the audience is squinting at every situation where Snow does something he has no idea is going to upset Hope, but the audience does.

Shakespeare does this a lot, like at the end of Romeo and Juliet or throughout Macbeth.