In a case like this you don't typically worry about the content offending some people so they don't buy it, you worry about some zealots taking up arms against your company as a whole. The idea is that this could have backlash against all of SE's American activities (which is a huge chunk of their revenue.)

Yes, I did get the idea from the article, but it sure wasn't me who linked it. I can't even remember the last time I linked anything.