Atlus is working on a new Fantasy RPG...

[Fox]

"Early concept stage" is a really dumb time to announce a game unless they're panning on crowd-funding it. I mean this is the stage where lots of games end up getting cancelled, so why bother trying to get the hype train rolling so soon?

Cause Atlus is a small company compared to others and need the help of of the hype train to get any interest into any of their projects because they lack the funds to do a heavy PR campaign like Squenix, EA, and Ubisoft?

As popular and over exposed as Persona 4 is, it is still technically a cult hit at best from a numbers game compared to other major franchises.

They're owned by SEGA though, so I don't really see them as that small.

Besides, announcing stuff this early doesn't bring in any money, it just risks people losing interest by the time you actually have anything substantial. There are a selection of games I kickstarted that I don't even care about anymore because it's been so long that I've lost any enthusiasm for them. You can't really start building hype for something where all you have to show is a few bits of concept art.