Why should I have to trust a purveyor of entertainment?

If they provide the service for which I am paying (entertainment), then I will support them with my money. If I'm not entertained, I don't buy. It's that simple.

This doesn't involve trust. So, my answer is that the point is moot.

If they made games I found entertaining, I would buy them and play them and probably post in forums about them.

Dragon Quest VIII was a superior product. That's really kind of the last thing they did that caught my attention. I haven't played IX but I don't like the sound of MMORPG gameplay. Apparently X has more...

I'm pleased when they make games that are interesting to me, but trust? I trust that the car isn't going to explode when I turn the ignition. Squeenix might make a buck off me, if they play their cards right.