You guys are getting very emotional with arguments using flowery words like economy and iteration. The simple fact is last generation had the hack-n-slash, 32-bit had the RPG, 16-bit had the beat-em-up and 8-bit had the platformer. And yes, people tried to make games more actioney after the hack-n-slash and RPG elements proliferated in the generation after the 16-bit console.

Vivi, I'll only mention 2 things. 1) I have no clue what you're talking about with Assassin's Creed, as people have loved the series since it moved to annual releases, especially Brotherhood, which was the first to be released after a year. Now people are losing their minds over how awesome ACIII looks.

2) You keep going on about CoD4 as if it's some kind of credibility-badge for you, when in reality I have to question what your relationship is to this series considering you said it looks better than FFXIII multiple time (you're blind). I would agree that MW3 had too little evolution; it was a placeholder title in a year that they had to get a game out after switching teams well into development. It would've been better if they dropped the series for a year and focused on another shooter like James Bond and that would've built more hype for the next one.

But just the previous game Black Ops introduced so much to the series. It was the first with theater mode, for players to record and share their games. It introduced Combat Training, for console players to play and host private games against bots to practice. It destroyed and rebuilt the unlock system, by implementing COD Points. It took a unique take on the challenge system with Contracts. It implemented gametypes based on famous PC mod gametypes like Gun Game and One in the Chamber which then allowed you to gamble your unlock points against other players, which then had a crazy impact on unlocks, contracts, and challenges. It was the first game in the series with interactive multiplayer maps, such as the rocket in Launch sitting over an objective actually taking off mid-match, or the ability to close off certain routes on Radiation. But for the most part it went in to all of the systems of the previous three CoD games and masterfully tweaked each and every one of them to make not only the best balanced game in the series for a while, but also the most robust. It had more maps than any other shooter that year. It had more equipment and cutsomization options than any other title. While all the shooters in the genre try to emulate these systems as well as the whole XP and Create A Class system, they all fall short for one reason or another. It's the best one doing it yet they still add in such a ridiculous amount of content. We had the single player, MP, and Zombies, which were like three games unto themselves. Then it had Dead Ops Arcade, which could've been a full $15 PSN/XBLA title. Then it had Zork, one of the earliest text-based adventure games, hidden like a wonderful easter egg.

So don't tell me about "easy money" because Treyarch probably puts more into their games than almost any other developer.