Quote Originally Posted by NeoCracker View Post
> Call
> Give account info
> Deactivated

Or

>Sign in on site (Same as PSN)
> Click tab to go to deactivation
> Click Deactivate all.

In no way do I see any of these as convoluted. Not saying better then Valves, but the website is like, a matter of minutes to do at most.
I don't know my PSN password, so I have to jump through hoops to get it. I also see you've never tried calling Sony for support before. Or apparently any call center for that matter.

Plus, let's keep in mind that I'm comparing this to a system which doesn't require you to ever deactivate a machine. Compared to requiring the consumer to do literally nothing, everything else is more convoluted.