They didn't have to design a moveset for her, or animations for every attack, etcetera.
A playable character is a lot of resources. It's the same reason we don't get hidden characters any more. They don't want to put in all that effort for characters some people might not see.
I'm at the point where Square can pretty much do what they want. I think FFXV is going to be a massive disappointment, as with almost every other game stuck in development hell that long. On the plus side, at this rate I'll be able to play Bravely Second before FFXV releases and torpedoes the company.
In the meantime, I'll be laughing at all the people who say "Square is the mainstay of JRPGs" and playing all the fantastic games that ATLUS and Nintendo have been rolling out lately. Square hasn't been the genre leader for JRPGs in a while. That doesn't mean the genre is dead, it just means other people have picked up the slack.




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