Maybe I am old-fashioned, but I still think the prime ingredient of a game is the gameplay . It's nice to have everything else too, but if it's a chore to play, it won't be played. If you make a game that is a chore to play but has a good story and everything else, then maybe you should have made a movie or at most an interactive story. I'm not even against things that are interactive stories, it's perfectly fine to like that sort of thing too, but I think it's easier if you just call it what it is .

Another thing is that I think an interesting world with interesting lore is going to do more for my immersion than the story of the game will. I'm pretty interested in the whole immersion thing.