It's all in the title! One could win various goodies relating to the upcoming Final Fantasy game for the Wii. Not included: Mountain Dew flavored snow cones.
There's also some rather interesting news regarding FFXIII:Versus coming out from Jump Festa. Included: images of fantastically emo hero wardrobe. There's also a report of a trailer for the installation.
Source: Blind Ferret, FFXIII.net (Trailer, Images)